Creating an information product to sell

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This week I'm going to give you some information on creating your own product. Ideally the product you want to sell is a digital downloadable product.

It can certainly be a physical item, if that's what you happen to have to sell. But the benefits of a digital product over a physical one are HUGE.

With a digital product you create it once, and sell it over and over again. You also give the customer the ability to get the product instantly, no matter what time it is or what you are doing. It's the best type of product to sell, and the most profitable one.

So how do you get your hands on one of these babies? Well you need to create it of course. You can create it yourself by just sitting down and writing it, or you can outsource it to someone else. It mainly comes down to your finances. If you can afford to get someone to create it for you, great. But if money is a factor, as it usually is, then you need to create it yourself.

I think it's better in the end if you start out creating your own products, you can put more of yourself into it. A good portion of this business is you, and the way you relate to your customers.This is also the one thing that your competitors can't copy.

Unfortunately your competitors can, and usually will at some point if you are successful, try to copy what you are doing and sell it themselves.

They can copy your product idea, and your sales copy, but they can't copy you. Your personality is yours and yours alone. So take advantage of that.

And if you do outsource it and have someone "create" your product for you, it's a good idea to go back over it & rewrite parts of it and inject a bit of yourself into it to make it more your own.

As for the information itself, some people can just sit down and start writing without giving it a second thought. Others stare at a blank page and think "what do I write, where do I start, how do I do this"? If you fall into the latter group and don't have a clue, one option is to get your hands on some PLR products related to your subject or topic.

PLR stands for Private Label Rights, which means you have the right to edit the material however you want, and put your name on it as the author. Now some people just take PLR products and slap their name on it and try to sell it. Although this may work to a point in some cases, it's really not a good idea. When you get PLR material use it as a guide, or an outline for your product, but please, please, please, change it, at least a little bit.

Change the name and change the graphics for the material if you get graphics and a sales page with it. Sometimes you will and sometimes you won't. And change at least some of the written material within the product. Your customers aren't going to think very highly of you if they buy something off of you and a week or a month or so later they see the exact same thing for sale from someone else…….

The best way, in my opinion, to use PLR, is to use it as an outline for your product. This will give you a starting point to work with and just take it from there. If you don't have a whole lot of knowledge on the subject, go out and do some research online. It is insane how much information is available online, for free! You just need to look for it.

It's not a bad thing to take information you have found online for free, and compile it into an information product, and sell it. You are just being like Google, or any other search engine out there. You are collecting information and making it available to others. And you are saving your customer the time it would take them to go out there and find it for themselves. You will be getting information from a variety of different sites, and putting it together in an orderly fashion for ease of use for the customer. That's not a bad thing, so don't think that it is.

Many people starting out ask, "well what should I make my information product about"? Don't make the mistake that many people do. DO NOT create a product without doing some research first. The number one thing you need to do before you do anything else is this.

Find a starving, or at least very hungry crowd, a crowd that's passionate about their hobby, niche, or whatever the category is that your going to market to.

Many people have an idea of what they want to sell when they come online, go to the trouble of creating the product, putting together a website or blog, write up sales copy, start driving traffic, and then sit there and wonder why they aren't making any sales. It's because they didn't make sure there was a market for their product first. If you can find a "starving or hungry" market, and you can supply them with whatever it is that they want, it's almost impossible to not make money.

So find a group of people who are enthusiasts about something, sports, hunting, collecting stamps, there are literally millions of "niche" markets out there, with people who are either always looking for more information about the subject, or a solution to a particular problem. Find out what it is, create a product that solves their problem, or feeds their desire for more information, and make it available to them. It's really that simple.

Notice I didn't say it was that easy, it's not always easy, but it is simple. But it does require some work. I know many people don't want to hear that evil word, work, they just want money to magically appear in their Paypal account. Well I hate to be the one to burst your bubble, but it's not gonna happen, sorry.

Selling information products online is probably the easiest way for the average person to make incredible amounts of money, but it's not going to just happen by itself. You are going to need to do some work. And for the amount of money you can make, the amount of work required is really not that much compared to having a J.O.B. out in the real world.

Well I really went on for a while here, I'm going to let you go now and think about what you read here today. And remember, if you have any questions or problems, don't hesitate to send me an email and let me know. I'm happy to help you if I can.

Mike

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